Privacy & Safety
Birch Books recognises the importance of protecting the privacy of our customers and other third parties who provide their personal information to us.
Personal information we collect:
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). Personal information generally includes any information that can be used to personally identify you. Google and other third parties collect data about traffic to this site via advertising cookies and identifiers.
The personal information we collect from you is what is reasonably necessary for our business functions. We may collect the following types of personal information from you:
residential or business address
We may also collect information from you that is not personal information because it does not identify you personally. This information is normally retained with your personal information and may include information collected via our secure payment processing systems.
Purpose of collection of your personal information:
We collect your personal information for the primary purpose of being able to sell and promote our products to you. In addition we collect your personal information so that we can carry out the following actions (each a Purpose):
to provide you with products and services that you have requested from us
to communicate with you, including about products and services, competition results, special offers, and events which might interest you
to answer your questions and provide you with information or advice
to interact with you via social media and digital marketing
to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts
provide your personal information to third parties that assist us in providing products and services you have requested, such as delivery service providers
carry out administration, marketing, planning, fraud and loss prevention activities, procurement, product and service development, quality control and research to improve the way we provide products and services to you
to consider and respond to complaints made by you
to comply with laws or regulations or to comply with any directions given by regulators or authorities
If we are unable to collect your personal information:
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide products or services to you, to the requested standard or at all;
we may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
We will endeavour to only take information from you which is reasonably necessary for our business functions. If you send us personal information that we have not requested, or we determine that the personal information you have provided to us is not reasonably necessary or directly related to any of our business functions or activities, we may de-identify or delete this information without notifying you to protect your privacy.
How we collect your personal information:
Normally we collect information from you directly, unless it is unreasonable or impracticable to do so. Collection of your personal information can occur through the following interactions:
when you register with us by creating an account, or subscribe to our marketing programs;
when you access and use our website or interact with us via social media;
when you provide information to our team members;
when you complete purchase orders, registrations, requests or applications for our products or services (by phone, in person or electronically);
when you communicate with us directly (by email, telephone, direct mail or any other means);
when you interact with us during promotions, competitions or special events.
We may also collect personal information about you from the following third parties:
if you are a candidate for employment, we may collect information about you from your nominated referees, where you have authorised us to do so.
How we hold your personal information:
We may hold your personal information in either electronic or hard copy form. If you provide information to us electronically we retain this information in our computer systems and databases. This includes computer software programs, internet servers, and hosted internet solutions provided by third parties. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
Disclosure of your personal information:
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfill our obligations to you. This may include internet service providers, IT systems administrators, mailing houses, couriers, payment processors, and data entry service providers;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers and other third parties with whom we have commercial relationships, for business, marketing and related purposes;
if you are a candidate for an employment position involving a third party with whom we have an agreement, to that third party to assess your application;
if required by law, to any person authorised by such law;
and for any other purpose permitted by law.
We may send you direct marketing communications and information about products and services offered by us via the channels you have nominated. This may include, but is not limited to, email, SMS, regular mail, social media and other digital channels. If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so. You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received. You may also update your personal information by editing your online profile. We do not provide your personal information to any other organisations for the purposes of direct marketing.
How you may access your information:
Normally we will provide a record of your personal information to you via your preferred contact method (phone, email or mail), and we may charge a fee.
If your request is unlawful or may interfere with the privacy of others we may reasonably refuse to provide access to your personal information.
Correction of your personal information:
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
We will respond to you by your preferred contact method if you have indicated one.